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Marketing · Toronto

Website creation and brand identity in Toronto

Label: Brand and website for Toronto businesses

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Woman seen from behind in a black top and wide trousers on a beige studio backdrop
Woman in a beige belted trench coat with her hands in her pockets on a brown-grey backdrop
Woman in a black bandeau top and wide trousers on a dark grey backdrop

What it includes

Website creation, when needed

Brand identity development, when needed

Brand and concept work, which can include a moodboard

Photo and video content, offered as a separate service

Social media services and visual branding creation

Who it is for

"Great people. Great brands. Weak visuals" is the problem we set out to solve. A brand can reach that point when it has grown past its first look, or when you are launching and want everything to match from day one.

This can suit, for example:

  • Restaurants, cafés and bars
  • Fashion, jewellery and beauty brands
  • Personal brands
  • Service businesses, from cleaning companies to tattoo studios

What affects the price

Website & brand identity

On request
  • Pricing depends on the project
  • We share pricing after a short brief
Message us

What affects the price

  • What your brand already has, and how much identity work it needs
  • Whether you need a website, and what it has to do
  • How many pages or sections the site needs
  • How much photo and video content has to be made
  • How the content will be used
  • How fast you need it

Pricing is shared on request. What usually affects the price:

Ask any provider what is included before you compare quotes. Then message us on Instagram with what you have in mind.

How it works

Scroll to move through the steps.

Brief

We start with the brand: what it stands for, who it is for and what already exists. Gather references you like; they speed up the conversation.

Message us on Instagram: Brief

Websites we've worked on

A website isn't just a page with a phone number on it. It's pages, structure, basic SEO and the tracking that tells you where people came from. These are a few local Toronto projects Anna has worked on, outside restaurant and brand photography.

  • KCC — Kate's Complete Cleaning (katescc.com): a home and real-estate cleaning service in Toronto and the GTA. Kate came to Be an Art through Anna; the relationship also covers content and ad work, including the paid-ads case on our Instagram & Facebook ads page.
  • Roman Royss (romanroyss.com): a multi-section local business site — a hub plus dedicated pages for different parts of the business — with its own SEO and ad tracking set up.
  • Maple Steel: a handmade-knife and forged-metal brand in Toronto/GTA, site and content in progress.
  • Darvin Kitchen: a kitchen-remodelling business site, still in progress.

In each case the job was the same shape: understand the business, structure the site around what it actually offers, and set up the basics so the pages can be found.

Curious how one of these was built, or want something like it for your own business? Message us on Instagram and ask.

Kate's Complete Cleaning (KCC) — katescc.com, Toronto & the GTA
Kate's Complete Cleaning (KCC) — katescc.com, Toronto & the GTA
Maple Steel — a handmade knife and leather sheath
Maple Steel — a handmade knife and leather sheath
Darvin Kitchen — a kitchen-remodelling site in progress
Darvin Kitchen — a kitchen-remodelling site in progress

Kate's Complete Cleaning

What the work looks like

In our work, strategy and concept come first. Our Instagram, @be_an.art, has posts on strategy, brand, colour in branding and moodboards.

Why Toronto

People in Toronto often meet a business through a search result or an Instagram profile before they see its door. We're a content agency here in the city, and we suggest making that first look clear and easy to act on. Your social media and your website should say the same thing.

Frequently asked questions

How much does it cost to design a website or brand identity for a small business?

Pricing is shared on request because it depends on the scope: what your brand already has, how much identity work it needs, whether you need a website and what it must do, and how much photo and video content has to be made for it. Message us on Instagram with what you need.

What should I bring to a brand and website brief?

Bring references you like, what your brand already has (name, colours, photos, a current profile or site), your goal, and a list of the pages or sections you think you need. It does not have to be tidy. A rough list is enough to start the conversation.

Do I need a website if I have Instagram?

Instagram is often where people first find you, and a website is a page you control: your words, your contacts, your structure. Whether it is worth it depends on what you need it to do, so decide that first. We suggest making the two look like the same business.

When does a brand need a new identity or website?

Typically when the brand has grown past its first look, when you are launching and want everything to match from day one, or when your visuals no longer match the quality of the work. Tell us where you are and we'll suggest where to begin.

How do I get started?

Message us on Instagram at @be_an.art and tell us about your brand.

Related services

Follow us on Instagram

Content for restaurants that want to be remembered. Photo, Reels, menus and ads: see our latest shoots and ideas.

@be_an.art

Start with a message

Not sure what your brand needs first? That's a completely normal place to start. Message us on Instagram, tell us where you are, and we'll suggest where to begin. You can also contact us.